Brand & Data

Visualization System

Overview

A research and professional services organization needed a unified branding and data visualization system to ensure consistency across all departments. Many teams produced content independently without centralized creative oversight, resulting in inconsistent reports, presentations, and published materials. I led the development of a comprehensive brand and data visualization framework that introduced alignment, accessibility, and governance across the entire organization.

Open laptop showing data analytics dashboard with charts and graphs in a well-lit room.

The Challenge

Multiple teams outside of Marketing created materials without standard brand guidance.

  • Reports, charts, and presentations varied widely in style, weakening brand authority.

  • Departments lacked a centralized location for brand resources and visual rules.

  • Data visualizations were inconsistent and did not follow a unified structure.

  • The organization needed a scalable, easy-to-adopt system for 70+ employees.

The goal was to create a centerwide visual and operational standard that supported clarity, accuracy, and brand credibility across all published content.

A hand holding a blue pen pointing at a bar graph and line chart on a printed report with colorful data visualizations
Person organizing yellow sticky notes on a large sheet of paper on a wooden table, with markers and other stationery around.

Strategic Approach

I conducted an assessment of content produced across departments, identifying inconsistencies in typography, color usage, messaging, tone, and charting methodology. I partnered with internal stakeholders to understand workflow needs, technical limitations, and organizational priorities.

Key goals:

  • Establish a single source of truth for brand and visualization standards

  • Improve readability and accuracy of data visuals

  • Increase operational efficiency

  • Ensure accessibility for employees with varying design skill levels

  • Provide Marketing with oversight and governance.

Screenshot of a website offering tools to create interactive data visualizations with AI, featuring options to join now or schedule a demo, and examples of data charts and infographics.

Creative Solution

I developed a unified brand and data visualization system that standardized how the organization produced charts, presentations, and published materials. The solution focused on creating clear, accessible guidelines and implementing tools that ensured consistency, efficiency, and cross-center alignment.

  • Comprehensive Brand & Visualization Guide
    Documented approved typography, color systems, chart formats, and messaging standards to create a single source of truth for all teams.

  • Centralized SharePoint Access
    Built an organized hub containing all templates and reference materials, ensuring easy adoption, version control, and consistent access across the organization.

  • Standardized Charting Platform
    Implemented Infogram, a data visualization tool with branded templates and governance controls, to enable fast, accurate, and consistent data visualization for all departments.

Computer screen displaying a design interface with color schemes, text styles, application guidelines, widget templates, and component library, surrounded by green plants, a keyboard, a mouse, and a smartphone stand.

Outcome

The new brand and visualization system delivered measurable improvements across the organization:

  • A unified, professional brand presence across all reports and communications

  • Accurate, standardized data visuals used consistently across departments

  • A dramatically faster content-production workflow

  • A single trusted source for all brand and visualization resources

  • Marketing regained visibility and governance over all charting outputs

  • More than 70 employees adopted the new tools and standards with ease

This initiative strengthened brand credibility and established a scalable creative operations framework for long-term organizational growth.